Built a menopause support Resources experience with research-led UX and a clear information structure—helping users find relevant guidance faster while supporting product clarity and trust.
Industry
Health, Femtech, Wellness
Year
2024
Team & collab
Founder/PM, Head of Product, Marketing and Design teams
Website
What need to be fixed
This section explores how the project evolved, covering the challenges, my contributions, the results achieved through the implemented strategies, and how I collaborated and communicated with my teammates.
Scaling CMS without chaos
Before: what content ops looked like
Decision: how you structured fields/templates
After: how it improved publishing consistency + reduced errors
Conversion clarity
What you changed in hierarchy/CTAs
Why (evidence, heuristics, data, stakeholder needs)
What you measured / would measure
Performance & SEO wins
What was slow / unindexable / messy
What you changed (images, structured data, components, page settings)
Outcome (or expected outcome)
Tools I used for this project
Main Wins
This section explores how the project evolved, covering the challenges, my contributions, the results achieved through the implemented strategies, and how I collaborated and communicated with my teammates.
Scaling CMS without chaos
Before: what content ops looked like
Decision: how you structured fields/templates
After: how it improved publishing consistency + reduced errors
Conversion clarity
What you changed in hierarchy/CTAs
Why (evidence, heuristics, data, stakeholder needs)
What you measured / would measure
Performance & SEO wins
What was slow / unindexable / messy
What you changed (images, structured data, components, page settings)
Outcome (or expected outcome)
Impact
This section explores how the project evolved, covering the challenges, my contributions, the results achieved through the implemented strategies, and how I collaborated and communicated with my teammates.
+32%
Signups increase
93%
User satisfaction
Web Assets and Figma Files
This section explores how the project evolved, covering the challenges, my contributions, the results achieved through the implemented strategies, and how I collaborated and communicated with my teammates.
Web Assets and Figma Files
This section explores how the project evolved, covering the challenges, my contributions, the results achieved through the implemented strategies, and how I collaborated and communicated with my teammates.
Metrics
A story about collaboration and results
"Beyond that, he brought a strong UX perspective while creating our website, ensuring both functionality and user-friendliness."
Natalia M — Co-Founder and Creative Director
Circles House
"Beyond that, he brought a strong UX perspective while creating our website, ensuring both functionality and user-friendliness."
Natalia M — Co-Founder and Creative Director
Circles House
"Beyond that, he brought a strong UX perspective while creating our website, ensuring both functionality and user-friendliness."
Natalia M — Co-Founder and Creative Director
Circles House
Reflection
This section explores how the project evolved, covering the challenges, my contributions, the results achieved through the implemented strategies, and how I collaborated and communicated with my teammates.
Ready to ship a site that actually converts?
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